PROJECT:
IBM QUANTUM SUMMIT
2021
IBM QUANTUM SUMMIT
2021
Role:
Creative Direction
Team:
Ryan Mellody, Art Direction
Amanda Talle, Design
Natalie Taylor, Design
Jason Lynch, Design
Collaborating Agencies:
StoryTK, 3D graphics, and motion
MALKA, Video and motion
Map Project Office, Industrial Design
Client:
IBM Research
Creative Direction
Team:
Ryan Mellody, Art Direction
Amanda Talle, Design
Natalie Taylor, Design
Jason Lynch, Design
Collaborating Agencies:
StoryTK, 3D graphics, and motion
MALKA, Video and motion
Map Project Office, Industrial Design
Client:
IBM Research
IBM's Quantum Summit is a one-day event attended by over 500 participants, which has continued to grow to a total reach of over 800 million virtually. A key announcement during the summit was Eagle, the first quantum chip to break the 100-qubit barrier. With Eagle, users will be able to explore uncharted computational territory and experience a key milestone on the path towards practical quantum computation. In addition to Eagle, the design for IBM Quantum System Two was also unveiled. System Two is a glimpse into the future of quantum computing-a true quantum data center. This next-generation system that will house future quantum processors key to IBM's journey to achieve quantum advantage. The identity for this year's summit is loosely based on a tesseract, a four-dimensional object. In its simplest state, the identity is a straightforward typographic execution. When animated, the four-dimensional representation of a cube is revealed.
