PROJECT:
IBM QUANTUM BRAND EVOLUTION
2023 - 2024
IBM QUANTUM BRAND EVOLUTION
2023 - 2024
ROLE:
Creative Director
TEAM:
Daniel Soederstadt Head of Brand
Natalie Taylor - Designer
Josh Totte - Designer
COLLABORATING AGENCIES:
Map Project Office
Universal Design Studio
CLIENT: IBM Quantum
Creative Director
TEAM:
Daniel Soederstadt Head of Brand
Natalie Taylor - Designer
Josh Totte - Designer
COLLABORATING AGENCIES:
Map Project Office
Universal Design Studio
CLIENT: IBM Quantum
Quantum's nearing status as a business-ready tool, combined with their hardware's evolving visual language, was motivation enough to evolve the IBM Quantum brand. This unique brand work seeks to translate the phenomena of quantum computing into a set of visuals that make quantum computing less mysterious and more approachable. Working within the brand standards set forth by IBM brand, we created a visual language that sets itself apart from the rest of the quantum computing industry and other IBM sub-brands, while still feeling at home within the IBM family and most importantly loved by our IBM Quantum team members.
