Dell.com Software and Accessories
Shopping Experience
Shopping Experience
In 2017, I led the redesign of the Dell Software and Accessories shopping experience. Previously, it was a legacy catalog of "add-ons" primarily used to upsell computer purchases. My goal was to transform it into a modern, user-centric online shopping platform. By focusing on key areas like taxonomy, UX/UI, and backend CMS, we crafted a seamless end-to-end experience that significantly improved usability and engagement.
Key enhancements included a new product comparison feature, simplified filtering and sorting options, and the introduction of Dell.com’s first-ever personalized shopping and recommendation system. The results were immediate: upon launch, the revamped experience drove a 35% year-over-year increase in sales.
Key enhancements included a new product comparison feature, simplified filtering and sorting options, and the introduction of Dell.com’s first-ever personalized shopping and recommendation system. The results were immediate: upon launch, the revamped experience drove a 35% year-over-year increase in sales.
