PROJECT:
IBM DESIGN SUMMIT
2020
IBM DESIGN SUMMIT
2020
ROLE:
Creative Director
DESIGN TEAM:
Alexis Landis
David Budreau
Jessica Clavin
Nadia Fendrich
Thy Do
Yoshie Muranaka
CLIENT:
IBM Systems Design
Creative Director
DESIGN TEAM:
Alexis Landis
David Budreau
Jessica Clavin
Nadia Fendrich
Thy Do
Yoshie Muranaka
CLIENT:
IBM Systems Design
In the midst of the pandemic, during the height of IBM’s work-from-home policy, Shani Sandy, the Executive Design Practice Lead at IBM, launched the IBM Systems Design Summit—a three-day, fully remote design conference. Aiming to create an immersive summit experience for each attendee, every touchpoint was thoughtfully customized to help participants feel as though they’d stepped away from their everyday routines and into a dynamic, engaging conference environment. Despite being voluntary, the event saw impressive engagement, with nearly the entire 2,000-person design organization attending all three days, rejuvenating a pandemic-fatigued workforce.
As the project’s creative director, I led a large, cross-functional design team to develop a refined branding strategy for the virtual conference. Amid the challenges of remote collaboration, I worked closely with designers, marketers, and tech specialists to ensure seamless coordination and innovation. Our vision centered on adaptability and engagement, resulting in a vibrant visual identity that captured the essence of the digital experience. By incorporating interactive elements and immersive moments, we transformed a challenging time into an opportunity to connect, inspire, and foster community.
As the project’s creative director, I led a large, cross-functional design team to develop a refined branding strategy for the virtual conference. Amid the challenges of remote collaboration, I worked closely with designers, marketers, and tech specialists to ensure seamless coordination and innovation. Our vision centered on adaptability and engagement, resulting in a vibrant visual identity that captured the essence of the digital experience. By incorporating interactive elements and immersive moments, we transformed a challenging time into an opportunity to connect, inspire, and foster community.
